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Issue 1 > Seven tips to write an effective business blog.

Seven tips to write an effective business blog.

Debbie Weil suggests blogging is the online version of 'You Inc'.

Key takeaway: good blogging is good writing.

If ever there were a perfect tool for the job hunter—or any marketer for that matter—blogging is it. Think of a blog as the 3D version of your resume or capabilities statement. One in which you provide context and meaning to the work experience and educational background you've so carefully wordsmithed in your resume or showcased on your site.

It's the online version of You, Inc. It's a microsite where you can showcase your thinking and writing skills… and where influencers and decision makers can get to know you better—either because they found your blog through the search engines or clicked through to it from a link in your resume or cover letter.

So let's talk about how to blog well. Good blogging is good writing after all. What should you keep in mind when you start to blog? Here are seven rules for effective blogging:

1 Start with a topic you're passionate about. This is your theme, the thread that will run through your blog. You'd better be passionate about it because you'll be chipping away at it for months. Yup, that's the bad news. It takes time to build your blog into something worth reading. It's the accumulation of posts (or entries) over a period of months or longer that will set you apart as a real blogger.

Ideally, your topic should be related to your job hunt. If you're searching for a position in sales, for example, you might develop a blog that focuses on 'the close'. All the different ways to get there… what works and what doesn't… examples or case studies based on your current experience, etcetera.

2 Concentrate on shorter, more frequent entries in your blog. Now for the good news. You don't have to write a long essay each time you post to your blog. On the contrary, a short paragraph or two is plenty—sometimes a sentence will suffice.

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