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Issue 2 > Marketing tips for the non-stop marketer.

Marketing tips for the non-stop marketer.

Patricia Fripp elaborates on how you can attract, retain and extend your relationship with customers.

Frippicisms:

It is not your clients job to remember you, it is your obligation and responsibility to make sure they don't forget you.
The real sale comes after the sale.
Your best customer is the hottest prospect for your competitors.
Your efforts have to be ongoing and consistent.

I'm always taken aback when someone asks me how much time I devote to marketing. Every single thing we do is marketing. Talking to strangers at seminars or group meetings or even in elevators or taxis is marketing. Customer service is part of marketing.

I am an unabashed, relentless, promoter of my services and products. I get the drive from the love I have for my business. Here are a few suggestions on how you can attract, retain and extend your relationship with customers

If you want to improve your marketing efforts, you need to attend seminars, read books and articles on marketing. Talk to colleagues (a professional friend with whom you share target markets but don't sell the same product or service) about how they attract and retain their customers.

It's important to accept that many of the tips and techniques may not be appropriate for you. However, if you open your mind, you'll come up with aversion of the idea that may be perfect for you and your business.

Don't overlook the effectiveness of the 'schmooze factor'. That's just talking and having fun with customers. I experienced a good example of the schmooze factor with a Super Shuttle driver recently.

I won't drive in silence in elevators or taxis (unless I'm getting unusual vibes from passengers) so I always ask them if they're going or coming from somewhere fun.

Well, the driver jumped into the conversation and kept it lively and wonderfully entertaining for the entire 40 minutes to the airport. We all tipped her at least double what we would have because she made it so much fun. Be sure that when you schmooze you keep the talk casual and fun without getting the least bit inappropriate or disrespectful.

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