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Issue 4 > Your competition is not who you think it is.

Your competition is not who you think it is.

Jeanna Pool pinpoints the unexpected.

As a small business owner, competition seems to be all around us. Others in our area 'do what we do' and 'offer what we offer'.

How do you compete? How do you get more clients? How do you leave your competition in the dust? Yes, competing with other small businesses in your industry can be a challenge at times.

But… this is not the competition I am speaking of. In fact, your competition is not who you think it is. Your competition is not the thousands of others in your industry or the hundreds of others located in the same area of town in which you work. Nope.

Your competition is something you may not have even thought of. In fact, your competition may be eating your lunch and costing you thousands of dollars and you don't even realize it!

Who is this competition…? Your competition is you.

Surprised? Think about it.

Your competition is your head and how you think about your services. Do you really value what you do? Do you really believe you can change people's lives with what you do? Do you really believe that you're an expert in your field?

If so, do you charge what you're worth? Or do you think, 'I can't charge as much, because I'm new…' Or whatever other excuse you have in your head. Do you have confidence in yourself and what you offer? Or are you shy and don't let your self-confidence shine.

If you don't value your services enough to charge what you're worth, and if you don't believe in yourself… then you're struggling with head trash around the services you provide and how you think about what you do… that's competition. And the competition is you.

Your competition is how you describe what you do. When someone asks you, 'What do you do?' Do you answer in a way that gets that person interested and excited about what you do and want to know more? Or do they look at you with a blank stare and move on to another subject?

If you cannot describe what you do in such crystal clear, attractive way, that makes prospects beg you to tell them more… then you have competition. And the competition is you.

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