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Issue 6 > Marketing is something you never get good at.

Marketing is something you never get good at.

Chris Haddad explains why marketing is something you never get 'good' at… and why that's a really, really, really good thing.

I recently I stumbled on an article about a martial arts studio. Now the piece was just puffery but there was one quote right near the end that made my me sit up and take notice.

It was about the guy who runs the place being a lifelong student of martial arts, and It said 'Martial arts is something you never get good at.'

Now, this is a guy who can do monkey flips, run up walls and do crescent kicks so beautiful they make grown men weep. But he doesn't think he's 'good' at martial arts. He knows that there's always more to learn, there's always more to do and there's always one more step he can take down his chosen path.

Now, what does this have to do with copywriting and marketing? I bet you can guess. Like martial arts, learning good, effective, powerful marketing is an impossibly tall mountain. It's a ridiculously long road.

There's always a new technique, there's always a new technological toy, there's always a stunning new insight into why customers act the way they do, there's always a new way to get someone to take out their wallet and buy, buy, buy.

And if you sit down and think about it, it's kind of overwhelming. I mean, no matter how many books you read, courses you take or gurus you supplicate yourself in front of, you'll never be 'good' at marketing.

Heck, the most successful, talented and savvy marketers I know will usually admit that, in the grand scheme of things, they barely know what they're doing. And as much knowledge and experience as I've personally crammed into my brain, I know that I'll be climbing the marketing mountain and learning more and more and more for as long as I live.

Luckily, to be successful, to make sales and to make money, you don't have to get 'good' at marketing. You just have to get 'better' at it. Better than your competition, better than your friends, better than you were yesterday.

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