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Issue 7 : October 2009.
'You know you should, so I guess you might as well.'
Let's make this real simple…
If you're in business, you have one simple focus: 'To be the go-to place for whatever it is you do.'
Aim for that and you might just make it.
Whatever nonsense is written elsewhere, know one thing above all-else: business is always competitive, and only the strong (or lucky) survive and thrive.
So, starting here-now… take the 'red pill'.*
[*Oblique reference to the choice that Neo made in The Matrix. The red pill led to learning the whole truth. The blue pill meant waking up wondering if you'd had a bad dream.]
Unless you're one of the many whose strategy (and that's of course entirely the wrong word) is 'get lucky', your key to success is simple:
'Devote your life, your spirit, your energy, your faith into making the vision you have of a better future into a reality.'
Infused with drive, passion, vision, commitment, and energy, that's what great Innerpreneurs do.
'I live my life for the stars to shine… tonight I'm a rock'n'roll star.' So step-up, step-out, and get on with it.
Cue music…
Here's some motivational, inspirational & practical how-to stuff to help you on the way.
And, of course, it comes with our no-nonsense warranty: 'If you read and absorb the stuff we publish, you'll be a far wiser and more-together person. You'll also become a damn-fine Innerpreneur.
Remember… we build the issue throughout the month. Adding stuff almost daily, by month-end (maybe sooner) there'll be the usual 40+ items.
This page should automatically update, as will our RSS feed. Here's the story so far.
October 27 update: Ok, that's it. With 45-in, we're done for the month.
The stuff champions are made of. Beth Burns on personal responsibility. [801 words]
Don't click here: the art of hyperlinking. Jeff Atwood presents a visual guide. [823 words]
Is your message memorable? Kathy Sierra shows how to bypass the brain's crap-filter. [1241 words]
A tale of two stores. Jackie Huba on building a strong word-of-mouth foundation. [395 words]
Purple cow. Seth Godin on how to get your ideas to spread successfully. [2958 words]
'Excellence. Always.' Tom Peters enthuses 'What a word. What an aspiration.' [262 words]
Writing for the web. Mike at Twenty Steps riffs on what's appropriate. [637 words]
Sabotage and persistence. Christine Kane shows how to live your tale. [1329 words]
How to make people want your products. Miguel Alvarez outlines buying triggers. [618 words]
How to stop being invisible. Jonathan Morrow explains how to reach readers. [955 words]
Cache Closed's web-marketing manifesto. Jerry Bader lets his alter-ego loose. [1126 words]
Why attraction is a mistake in marketing. Mark Silver considers 'safe marketing'. [1077 words]


Strategy: getting from here to there. Susanne Biro explains how it begins with 'know where you want to get to, and why you believe it matters'.
How to develop a brand using storytelling techniques. Richard Fouts on 'telling yourself a story for others'.
Ten stumbling blocks that limit business growth. Philip Humbert suggests how to avoid the pitfalls & frustrations on the road to success.
Tips for email marketing and newsletter subject lines. Michael Bloch offers practical how-tos as well as some how-not-tos.
Want better copy? Go on a quest! Michel Fortin proposes an effective method for finding what to say.
What do great leaders do differently? Wally Bock explores some characteristics that great leaders share.
Are you thinking yourself to death? Bounce back fast from setbacks. Michael Licenblat looks at setbacks, failure and rejection and reframes them for resilience.
If/then/why. Chris Haddad explains how to define what you've really got to sell (and who to sell it to) in two easy steps.
Perception is not reality. Tom Asacker examines what drives your customers' feelings and actions.
How to evangelize a blog. Guy Kawasaki digs into the nitty gritty about blogging, and shares important information.
Home office haven. Jeff Zbar details how to make your home office smart and professional.
The 'Word of Mouth' marketing manifesto. Andy Sernovitz explains how smart businesses get people talking.
Branding is important for businesses of all sizes. Jo Donovan demonstrates how to state your edge.
Every passing minute is a chance to turn it all around. Maria Andreu on 'action versus inaction'.
Influencing skills: how to influence people. Robin Chandler and Jo Ellen Grzyb on being an excellent influencer, the role of perception and 'working' a dynamic.
Why your business blog shouldn't be on blogspot. Dharmesh Shah outlines the drawbacks of Google's blogging platform.
Crossing the 'line of fear'. John Assaraf encourages 'Step out of your comfort zone and be free again!'
Seventeen reasons to write a free ebook. Scott Ginsberg tells why you should give it away.
Can you motivate them to change? Kevin Hogan considers 'becoming a person of influence'.
Looking to the past to grow the future of your business. Taylor Ellwood with suggestions for developing your business.
Beyond barriers: flying through the 'ugh-known'. Tom Terez takes a ride with Chuck Yeager and learns something about barriers.
Six ways to instantly find the right words. Chris Garrett checks in with some pointers to help you write.
My guide to Twitter. James Chartrand gets past his aversion and finds a lot to love about twitting and tweets.
How to amplify your personal magnetism. Joshua Uebergang explores improving your relationships by increasing your personal magnetism.
Business will blossom if you answer these ten questions now. Samantha Hartley helps discover the secrets your business is holding for you.
Five 'different marketing' things to think about. Tim Stevens with more 'look outside the box' advice.
Crucial first steps of a social media marketing campaign. Dee Barizo ponders the options.
Your brand identity is what differentiates your business in a cluttered market. Ken Peters explores some stuff which most people ignore to their detriment.
Ad copywriting tip: tell an interesting story. Dean Rieck considers effective presentation.
How to have a constant stream of blogging ideas. Graham Jones muses on generating blogging content—and shows how to get it right.
Personality, spontaneity and overcoming fear. Zig Ziglar with practical examples for better living.
Seven questions to ask before you advertise. Michele Pariza Wacek with ideas on getting it right.
Blog marketing your small business. Yaro Starak encourages 'be part of the Naked Conversation'. 
