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We.

The ideal customer relationship.

Steve Yastrow explores what really motivates customers: A strong relationship with the businesses from which they buy.

He identifies the elements of a 'we' relationship, explains how continuity can be sustained and details the benefits.

View each customer as a partner, collaborator, etcetera rather than as a nuisance.

By being fully engaged 'in the moment' of each encounter with the customer, the 'we' relationship becomes stronger.

Understand that organizational relationships are built from individual relationships.

Both a manifesto and how-to guide, the principles & practice herein should change the way you interact with customers, and the way they think about you.

Buy from amazon.com, amazon.ca or amazon.co.uk.

Filed by g on July 30 2009

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