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2009 > April > 08 > Think different.

Think different.

Here's to the crazy ones.

Among comments to a recent piece on my personal site, was a quote about 'misfits, rebels and troublemakers'.

Although I didn't know the origin, it immediately struck me as inspiringly supportive—a good reminder for when I feel too isolated by dominant culture.

And, after an early-morn email from g with some light-hearted and good-natured 'You're an Apple user, and don't know about that?' admonishment, I'm now duly enlightened.

The piece is Apple's 1997 Emmy-winning 'Think Different' ad…

'Honoring our heroes and inspiring us all to reach higher and further in our own lives and work'—sixty seconds of grainy black and white footage (featuring leading inspirational twentieth century personalities) which should be a continuing inspiration to anyone with a pulse.

And here it is.

Here's to the crazy ones…

The misfits.
The rebels.
The troublemakers.

The round pegs in the square holes.
The ones who see things differently.

They're not fond of rules.
And they have no respect for the status quo.

You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them.
About the only thing you can't do is ignore them.

Because they change things.
They push the human race forward.

And while some see them as the crazy ones, we see genius.

Because the people who are crazy enough to think they can change the world, are the ones who do.

Background: a derive-and-advance twist on IBM's historic campaign motto 'Think', 'Think Different' celebrates the creativity of those featured—while of course providing an opportunity to reinforce the distinctiveness of Macintosh.

And who's in it?

Einstein, smoking a pipe.
Dylan, moving to his harmonica.
MLK, at the end of his Washington speech.
Branson, shaking champagne.
Lennon and Yoko Ono, singing.
Buckminster Fuller, demonstrating the Bucky Ball.
Edison, thinking.
Ali, dancing for the press.
Ted Turner, boxing the air with a smile.
Maria Callas, blowing a kiss.
Gandhi, smiling.
Amelia Earhart, arriving.
Hitchcock, speaking.
Martha Graham, dancing.
Henson, puppeteering.
Lloyd Wright, walking by his home.
Picasso, painting.
A child, dreaming.
…and a Richard Dreyfuss voiceover.

Filed by Tara on April 8 2009

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REPORT > 2009 > April > 08 > Think different.