- PRIMARY NAVIGATION ZONES
Radically thrilling.
Comfort zone, or gasp-worthy?
For today's piece, I had intended to sensibly develop the point made in 'This, not that.'. But there'll be plenty of time for that later, so instead here's something about a motorcycle.
First though, 'viewer feedback'…
'g, stop it please, you're scaring the other children', I know full-well that my tone here is a little strident. Insisting, demanding, didactic even.
Am I alienating some of our readers? Almost certainly. Most likely the ones who'll be soon be out of business anyway, because they just couldn't compete.
'Compete'? What-the-hell kind of word is that to be using in the kinder-gentler context of Innerpreneur-oriented business? What kind of word? A very real one. Miss, ignore or otherwise overlook it at your personal peril.
In case you didn't know or had simply forgotten, the sign-on-the-door here reads 'Helping Innerpreneurs become more business-savvy.'
If you want group hugs and an enormously warming sense of inner well-being, go elsewhere. That's not my gig. My role in business is simple: find'n'fix the mistakes, make things better.
Often told I'm 'too hard, standards waaaay-high, entirely unforgiving, etcetera'… my smarter clients thank & respect me for such a stance. And the dumb ones—the soon-to-be-ex-clients—simply huff off.
With markers which include Jobs' 'insanely great', Peters' 'excellence, always', Morita, and of course Roddick's 'be daring, be just', I'm clearly not courting popularity.
Listen, please. Thanks. I'm not here to beat-up on anybody—even the really twatish stuff that deserves it.
Instead, through my insistent griping I try to… and this is a really obnoxiously pretentious line, of which the only redeeming virtue is that it's true… change the way business is done. At least for those who read & 'get' enough of my stuff to want to try it for size in their own enterprise.
'Expose yourself to the best things that humans have done, and then try to bring those things into what you're doing…' daily, I seek out the 'radically thrilling—gasp-worthy' stuff from which to learn personally and share with others.
Are you pursuing 'wow!' in your commercial affairs—or did you simply settle for 'acceptable'? Some don't…
Every time we come to a comfort zone, we will find a way out.
Daniel Lamarre, Cirque du Soleil
Filed by g on April 20 2009 
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